First, let me explain a little bit more of one of the things I do. I work at a marketing firm as a Marketing Dir. as well as a merchant for a few indie online stores (newly, Freebify)Soo.. I’m very well connected with overseas clothing and cosmetic manufacturers. Due to this – i’m aware that some brands dont necessarily produce their own products but instead hire a lab (or a manufacturer) to produce the item and stamp their own brand on them. This is a legal and common practice and there’s nothing wrong with it at all! but I do think consumers should be aware that most of the time you’re simply purchasing the brand and/or even packaging of the product.
- Private–label products or services are typically those manufactured or provided by one company for offer under another company’s brand.
Fact: Estee Lauder owns 29 makeup brands including MAC and Clinique
Although I wont mention any brand names – Just be aware that unknown brands that are being heavily promoted (especially on IG) by an influencer (they sometimes even provide a disc. code) are usually it.
E.G “Omg this new lipstick from @XYZ is my absolute favorite! Use code:FOH for a discount!”
So you probably wont see me reviewing indie brands unless they send me a sample and welcome my honest review otherwise, I’ll ‘nope’ my way out.
Fact: L’oreal owns YSL Beauty,Giorgio Armani,Lancome & Urban Decay
Reason #2 : If the company and/or brand are proven to be unethical
Some of these brands I come across are owned by shady, ignorant and unprofessional individuals that do not have the basic knowledge on how to even own a business nevertheless, how to properly speak to a customer.
Reason #3: If I’m not fond of the owner or the brand ambassador
If Courtney Love came out with a makeup product or company LOL It’ll go through one ear and out the other.
Having the right people pushing your product is extremely important in a company – Sadly, I do believe it all comes down to a popularity contest.
Can you guess the brand that i’m talking about for Reason #2?